Useless to whom? The beam is doing EXACTLY what the broadcaster using it wants it to do - all satellite transmission beams are designed in consultation with the broadcasters. I guarantee that if this restrcted beam hadnt been requested by a broadcaster it wouldnt be on the satellite.
The fact you & me cant receive it is irrelevant - we dont pay Eutelsat millions of Euros per year in transmission fees.
Anyway there is a history of restricted coverage beams at 13E - Hotbirds 2-5 had superbeams on them. See this old post on the forum from 2007
Hotbirds 2 - 5 were identical craft operating at 13E. They had a wide beam and a superbeam which covered western Europe. All four have been withdrawn from 13E, given new missions elsewhere around the arc and renamed: Hotbird 2 is now Eurobird 9 at 9E Hotbird 3 is now Eurobird 4 at 4E Hotbird 4...
www.satellites.co.uk